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Bungie

Marathon Showroom Prank

Viral Marketing

A hidden-camera sci-fi prank for Bungie’s Marathon. Unsuspecting visitors step into the first showroom of Sekiguchi Genetics, the game’s fictional biotech company, to try out its “prototype technology.”

Arditti Productions handled the full post-production, turning more than 100 hours of footage from 10 hidden cameras and 25 people pranked into one tightly cut viral film.

Agency
whoisthebaldguy
Director
Michael Krivicka
Post-production
Arditti Productions